For more than a decade we have combined modern processes and traditional craft to deliver toys that inspire imagination and meet the highest standards of safety.
We work as an extension of your team to plan, sample and scale with clarity.
Profitable, Efficient processes and stable supply that protect margins and timelines.
Circle E has built a nationwide network and a growing catalogue while serving private label partners with consistency.
A diverse portfolio that expands each year.
Trusted by the country’s most recognized retailers.
Leading companies rely on Circle E for white label and OEM programs.
A strong supply chain reaching every region in India.
We align creativity, safety and learning so that every toy helps a child grow and every partner moves from idea to market with confidence.
We act as your extended team, aligning goals from brief to delivery.
Every toy meets EN71 and BIS standards with strict QA checks.
Fresh ideas and smart processes that shape better play.
Honest, transparent, and ethical in every decision.
A world where playful learning is accessible to all children, empowering the next generation to reach their full potential.
Our vision is a world where every child has access to safe and inspiring play. We believe toys can carry both joy and learning when they are designed with care and produced with precision.
Our mission is to partner with brands, retailers and institutions to deliver innovative products that meet EN71, BIS and ASTM standards. We make the path from concept to shipment clear and reliable.
