Circle E is building a diverse toy ecosystem that connects processes, people and partnerships. We shape ideas into toys with certified quality and scalable delivery.
From molded, textile, and wooden toys to electronic assembly, Circle E operates as a multi-specialist manufacturer. We support partners from design and prototyping to compliance and retail rollout.
Our Journey of Growth:
Over the years Circle E has expanded capabilities and scale while keeping quality central to every decision.
Circle E Retail began with toy imports for market study.
Set up blow moulding unit, entering in-house production.
Expanded to wood/textile toys with multi-materials.
Kundli move with roto, injection, textile & electronics.
Joined hands with Reliance, boosting national presence.
Expanded with 2 new factories & a warehouse.
500+ toys, nationwide retail, private label & distribution.
Toys are not just products. They are tools of imagination and growth. Our role is to build them with care and trust.”
At Circle E, we see every project as a responsibility. Beyond production numbers and supply chains, our focus is on creating toys that enrich childhood while strengthening the brands that bring them to market. This balance of care for play and precision in business is what drives our leadership forward.
Behind Circle E’s growth is a team that brings experience, focus and responsibility to every stage of manufacturing.
Director - Modern Sales
Drives nationwide retail growth and partnerships, bringing extensive expertise in modern trade and distribution.
Director – Distribution
oversees our nationwide distribution network, building strong channel partnerships and ensuring seamless product availability across India.
Vice President
Our Vice President of Operations oversees end-to-end manufacturing, supply chain, and process efficiency, ensuring smooth execution and consistent quality across all business functions.
Circle E complies with Indian and international safety norms and is recognised by leading private label partners.
Circle E Retail Pvt. Ltd. has been honored with the 2024 – Quality Excellence Award by the Bureau of Indian Standards (BIS) for both units. The award, received by our Director – Modern Sales, Mr. Sharad Luthra, highlights our steadfast focus on quality, safety, and operational excellence.
Circle E Retail Pvt. Ltd. has been honored with the 2024 Quality Excellence Award by the Bureau of Indian Standards (BIS) for both units. The award was collected by our Director – Modern Sales, Mr. Sharad Luthra, reaffirming our commitment to quality, safety, and operational excellence across all facilities.
Circle E Retail Pvt. Ltd. is proud to have been conferred the 2024 Quality Excellence Award by BIS for both of its manufacturing units. The award was collected by our Director of Modern Sales, Mr. Sharad Luthra, on behalf of the company, reaffirming our commitment to quality, safety, and excellence in the toy industry.
